Live Cool, Pay Cool.
After reinforcing its brand image by emphasizing how smooth and cool paying can be, Payconiq by Bancontact is following up with a new campaign by Air. This time, the brand is responding to a new insight: we have become increasingly demanding about our purchases.
Nowadays, we no longer make rash purchases. We look for the best price-quality, the perfect product, the ideal shopping experience. But sometimes we are a little too demanding. Fortunately, there is one thing that always remains cool: the ease of payment. Enter Payconiq by Bancontact, which positions itself as the ideal partner of consumers and merchants for simple, fast and secure payments.
This campaign, conceived by Air, depicts everyday situations where con-sumer demands reach their peak. When shopping online, we spend hours comparing, analysing, hesitating and adjusting... But when it comes to paying, there is no stress: it is immediate and smooth. And that is cool.
In stores, salespeople do everything they can to satisfy their demanding customers. But when it comes to paying, there is no stress: thanks to Payconiq GO, they can manage their sales and collect their payments easily. And on the customer side, it is still just as simple: a scan, a beep beep beep, and the purchase is in order. Second-hand shopping has exploded in recent years, and with it the demanding nature of buyers, who have become iron-clad negotiators. But fortunately, paying remains just as simple and cool with Payconiq by Bancontact.
With this campaign, Payconiq by Bancontact illustrates that you can be demanding about your purchases and cool when paying. A simple and effective promise that continues to be the common thread for Payconiq by Bancontact: Live cool, pay cool. The films were once again made by Guy de la Palme. The campaign is being rolled out on television via a main film and several short films, all as demanding and cool as the others.
Agency Air
Production Company Caviar
Producer Jonas Poeckens
Post-Producer Katia Renson
Director Guy de la Palme
DOP Théo Reynal
Offline Editor Joris Willems
Online VFX Sofie Favere
Grading William Ferré
Sound Sonhouse
