Lukaku has no limits. What about you? Do you dare to play him in the middle of San Siro? Are you the chosen one?
TBWA Brussels was able to involve Romelu Lukaku for the launch of the PlayStation 5. Lukaku, besides being Europe's best striker, also a big PlayStation fan, was happy to put his broad shoulders to the campaign #playhasnolimits. If you can charm Lukaku with a world goal, you can go straight to San Siro.
TBWA already went to take a look at his new 'home'. Romelu Lukaku. The striker, the legend, the gamer. Our national pride is in its best season ever. Since Big Rom moved to Inter he belongs, no he is, the biggest in Europe.
Big in Italy and undeniably in our country too. Lukaku rules on the field and off it. Because as an absolute gentleman he remains very sober with his status. Most of all, he prefers to play PlayStation with his teammates or friends. Lukaku seemed the perfect match for the launch of the PS5.
The world striker is a big fan of the Sony game console. He is one of the best Fifa players among the Red Devils. And at Inter he almost daily plays Call of Duty with teammate Nainggolan. For Sony, it was a point of honor to launch the PS5 with Lukaku.
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"In this arena of pride,
where battles are fought,
friends stand their ground
and work beats talent."
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PLAY HAS NO LIMITS
In our country the launch of the PS5 is linked with a unique promotion. Under the campaign title #playhasnolimits, PlayStation brings the story of Lukaku and his new home: San Siro. The iconic stadium from 1925 is considered one of the largest football arenas in the world.
And recently also to the playground of Big Rom. PlayStation recruited our folk hero for an online match. Whoever can charm Lukaku with his most beautiful FIFA goal, can compete against him in – yes – the mythical San Siro. Watch out for the sacred turf.
Client: Playstation
Agency: TBWA
Art Director: Greg van Buggenhout
Production: Make
Producer: Shana Duprez
Director: Jef Boes
D.O.P: Pieter-Jan Claessens
Offline & Online Editor: Joris Willems
VFX: Thijs Hasselman
Grading: Xavier Dockx
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