It's a miracle. Or is it?
Crelan distinguishes itself as a Belgian cooperative bank that strongly focuses on a personal and local approach. Unlike many large banks, Crelan works closely with independent agents, which means that customers have direct contact with a trusted advisor. This ensures a personal service in which customization and involvement are central. The bank focuses on both private individuals and entrepreneurs and farmers, which is in line with its roots as a bank with a strong affinity for the local economy.

Crelan - 30" TVC NL

In addition, Crelan is known for its cooperative model, in which customers can invest as co-operators and thus become co-owners of the bank. This ensures transparent operation and sustainable business operations, in which the interests of customers and the bank are aligned. 
In terms of products and services, Crelan offers a complete package, from current and savings accounts to loans and investment opportunities. The bank has a modern digital platform and a user-friendly mobile app, which allows customers to easily manage their finances. At the same time, personal service via local branches remains an important part of the strategy. This hybrid model, in which digital convenience and human guidance go hand in hand, makes the bank attractive to a wide audience.

Crelan - 20" TVC FR

Finally, Crelan is strongly committed to sustainability and corporate social responsibility. It finances projects that contribute to a green and social economy, and encourages customers to make conscious choices with, for example, ecological loans and sustainable investment options. This focus on responsibility and long-term thinking makes Crelan not only a reliable financial partner, but also a bank that contributes to a more sustainable society.

Crelan - 15" TVC NL

Crelan - 15" TVC FR

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Agency Mortierbrigade
Production Company Caviar
Producer Jonas Poeckens
Post-Producer Mieke Vanhoucke
Director Guy de la Palme
DOP Théo Reynal
Offline Editor Joris Willems
Online VFX Sofie Favere
Grading William Ferré​​​​​​​
Sound Sonhouse

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