Creativity meets control. Skateboarding and Soccer unite.
For the occasion of a new Nike Skateboarding line tied in to the World Cup, we joined forces with Shadowplay Films and headed to Brazil to shoot a skateboarding film. The Brotherhood of the Feet draws subtle parallels between the worlds of skateboarding and soccer.
The film premiered at a major nike event in London. it was subsequently seeded through online Nike SB and Nike Football channels. the whole project got picked up by Hypebeast, Highsnobiety and other well known blogs.
Fusing football together with skateboarding, Nike opens its Nike Phenomenal House doors to the public for a few days of celebrating both sports under Nike SB‘s “Brotherhood of the Feet” banner. The space consists of a football inspired skatepark that’s open for the public with free entry from May 28 to May 31.
Nike has also put together the a football-inspired skate photo essay by photographer Marcel Veldman who captured Nike SB’s recent team trip to Brazil. Be sure to check out the full “Brotherhood of the Feet” collection at Nike’s online store.
The film premiered at a major nike event in london. it was subsequently seeded through online nike sb and nike football channels. the whole project got picked up by hypebeast, highsnobiety and other well known blogs.
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AGENCY: Make Lemonade
BRAND/PRODUCT: Nike SB
COPYWRITERS: Willem Van den Hoof, Han Van den Hoof, Alexander De Bruycker
CREATIVE DIRECTOR: Willem Van den Hoof
DOP: Dries Delputte & David Doom
PRODUCER: François-Xavier Arguillere
POST-PRODUCTION: Joris Willems
BRAND/PRODUCT: Nike SB
COPYWRITERS: Willem Van den Hoof, Han Van den Hoof, Alexander De Bruycker
CREATIVE DIRECTOR: Willem Van den Hoof
DOP: Dries Delputte & David Doom
PRODUCER: François-Xavier Arguillere
POST-PRODUCTION: Joris Willems