NOTOX, a Basque surfboard company, is reshaping the impact of surfing on the environment. Through innovation, Pierre Pomiers and Benoit Rameix create a new generation of surfboards that truly match the sustainable values and spirit of the sport. Not only producing sustainable surfboards, but also changing the mind set of people NOTOX is sup-porting the Water Family.
The association consisting of professionals, sport ambassadors and young people, is providing educational content for schools and businesses to learn how to protect water and our health by environmental responsiveness. To protect the future of our magnificent nature, it`s up to us all to act.
Driven is a global documentary series about the people who drive our cars. And more importantly: it is about what drives them.
"We're Driven to reconnect with the ocean. Through innovation and help from local resources, We can reshape our ecological impact"
client: toyota europe
manager brand communication: christophe hardy
production company: hotel hungaria
production: lieke lens & flora mesmans
research: renske vercammen
directors: wim bonte & valery joseph
d.o.p: david doom
camera assistant: joël bervoets
super 8: valery joseph
sound: thomas vertongen
edit & grading: joris willems
audiopost: thomas vertongen