Driven is a global documentary series about the people who drive our cars. And more importantly: it is about what drives them.​​​​​​​
NOTOX, a Basque surfboard company, is reshaping the impact of surfing on the environment. Through innovation, Pierre Pomiers and Benoit Rameix create a new generation of surfboards that truly match the sustainable values and spirit of the sport. Not only producing sustainable surfboards, but also changing the mind set of people NOTOX is sup-porting the Water Family.
The association consisting of professionals, sport ambassadors and young people, is providing educational content for schools and businesses to learn how to protect water and our health by environmental responsiveness. To protect the future of our magnificent nature, it`s up to us all to act.

Episode 7 - Notox Surfboards

"We're Driven to reconnect with the ocean. Through innovation and help from local resources, We can reshape our ecological impact"​​​​​​​

Client: Toyota Europe
Manager Brand Communication: Christophe Hardy 
Production Company: Hotel Hungaria 
Production: Lieke Lens & Flora Mesmans 
Research: Renske Vercammen 
Directors: Wim Bonte & Valery Joseph
D.O.P: David Doom
Camera Assistant: Joël Bervoets 
Super 8 Camera: Valery Joseph 
Sound: Thomas Vertongen 
Edit & Grading: Joris Willems 
Sound Mix: Thomas Vertongen

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