Telenet and TBWA stay in their sofa after New Years' festivities.
The parties are for everyone, the day after is for you alone. Or in more detail: enjoy each other during the festivities and leave your smartphone, TV and tablet off. At least that's what Telenet means in the first part of their new campaign line, because the day after the parties you don't have to do anything, nada.
Besides watching your brand new TCL Q-LED 55 inch smart TV, scrolling on your new Samsung Galaxy A54 smartphone or Apple iPad 9th generation. After all, these are the festive promotions with great discounts that Telenet will unleash on us from November 6. At least if you become ONE from Telenet – or KLIK from Telenet Business.
“In a period where many brands are trying to claim the holidays as such, we focus on the day after,” says Inge Debremaeker, creative lead at Telenet. “A strong insight for Telenet as we all recognize ourselves in that day of bliss, apart from scrolling and watching TV.”
The campaign consists of radio, OLV, (D)OOH, TikTok, etc. and starts with a television spot in which we follow ShuShu, the cake-licking cat of the house. From there we come across online spots such as zapping turkeys, confetti-blasting vacuum cleaner robots and a parrot with a passion for croquettes.
Production Company: Caviar
Executive Producer: Eva van Riet
Producers: Annemie Decorte & Geert De Wachter
Director: Guy de la Palme
DOP: Brecht Goyvaerts
Offline: Joris Willems
Grading: Xavier Dockx