Bubka and Bosto choose showmanship without compromise.
This new commercial is so much more than an advertisement for Poké Bowl Rice.
It is a touching story about doing good for each other, about good food and about new experiences. But of course it is also a bit of an advertisement for the perfect rice to make the perfect poké bowl. And to eat with chopsticks.
It is a touching story about doing good for each other, about good food and about new experiences. But of course it is also a bit of an advertisement for the perfect rice to make the perfect poké bowl. And to eat with chopsticks.
Bosto - TVC - Main Edit - 50"
Rice brand Bosto and creative agency Bubka have embarked on a new path together. In order to strengthen Bosto's position as market leader, emotion and entertainment were decisively chosen. This strategy enables the quality brand to differentiate itself from private labels.
The first manifestation of this is a heart-warming commercial of no less than 100 seconds (for online), with a shortened version of 50 seconds for TV. The longer duration of the spot makes it possible to build up the story in a powerful way, which makes the message have extra impact.
Bosto is known for its quality rice products. When the market grows, the brand also benefits. Provided it continues to distinguish itself from private labels. That is why Bosto, under the wings of Bubka, went through a brand personality trajectory. After a series of intensive workshops, the right tone was found. A conscious choice was made for ‘showmanship advertising’, which Bubka strongly believes in.
Showmanship (by Orlando Wood) is a proven approach to grow brands through advertising that entertains and connects with universal values and human emotions. For Bosto, emotion is the differentiating force compared to private labels. And that is what the brand and Bubka have chosen without compromise. The result: a heartwarming commercial that triggers emotions and creates recognition among consumers. The spot will initially be shown for two weeks on the most important Belgian channels and online.
Bosto - TVC - Recut - 15"
Ben Van Asbroeck, creative director at Bubka, praises Bosto's courage in choosing a new course: "Bosto made many courageous choices, from the script to the last pack shot. You really shouldn't underestimate that." The usual conventions were also broken in terms of spot length. Van Asbroeck: "We looked at what a story needs to make an impact, instead of sticking to the usual 30 seconds." In Bosto's case, that became 100 seconds for online and 50 seconds for TV.
Bosto - Online - Main Edit - 100"
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Production Company Red Dust
Executive Producer Sander Claessens
Line Producer Geert De Wachter
Director Rogier Hesp
DOP Kamiel Doens
Offline Joris Willems
Grading Florian Martiny
Sound Helsinki
Executive Producer Sander Claessens
Line Producer Geert De Wachter
Director Rogier Hesp
DOP Kamiel Doens
Offline Joris Willems
Grading Florian Martiny
Sound Helsinki
