"Without details there is no excellent design"
A sophisticated design, that's what characterizes Audi. And that's what the Audi e-tron GT quattro radiates: an iconic design. But what makes a good design a genius design? The details. That's what not only Marc Lichte, Audi's chief designer, says, but also Musketon.
As a visual artist, he thinks details make or crack the design. Audi brought Musketon and the Audi e-tron GT quattro together in a new Crossroads. The result? A conversation about design and a ride through Musketon's work. With the icing on the cake, the Audi e-tron GT quattro that goes through the hands of a visual artist.
“A collaboration with Audi feels very natural to me. Because Audi embodies perfection in terms of design.All the details are in their models and that makes a good design a genius design.”
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Client Audi Belgium
Production Company Lovo Films
Director Mr Francois
D.O.P Piet Deyaert
Offline Edit Joris Willems
Grading Kene Ilegems
Animations Volstok
Production Company Lovo Films
Director Mr Francois
D.O.P Piet Deyaert
Offline Edit Joris Willems
Grading Kene Ilegems
Animations Volstok