McDonald’s Looks Back on Lockdown From a Kid’s Perspective in This Relatable Holiday Spot
By most measures, 2020 has been a pretty terrible year— but how was it perceived through the eyes of children? McDonald’s in Belgium found out in an amusing new holiday spot that sees a young girl asking Santa to do what he can to save Christmas.
BY SARA SPARY / ADWEEK
Like much of Europe, Belgium has been badly hit by the coronavirus crisis and restrictions remain in place, meaning limited family gatherings this festive season. To give people some “magic” at the end of 2020, McDonald’s has launched 30 days of freebies for customers on its app, marking the remaining days of December.
To promote the giveaway, TBWA\Belgium created a 50-second TV ad that shows a young child telling Santa about all of her disappointments this year—her canceled birthday party, awkward remote-schooling moments, paranoid parents and boring long walks with her family. Santa, of course, has a trick up his sleeve.
“2020 SUCKS! BIRTHDAY PARTIES? GONE!
HOME SCHOOLING? EMBARRASSING.
VISITING GRANNY? AWKWARD.”
HOME SCHOOLING? EMBARRASSING.
VISITING GRANNY? AWKWARD.”
French Version
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Agency TBWA
Production Company Wenneker
Executive Producer Filip Vangeffelen
Producer Mathias Kerner
Director Rogier Hesp
DOP David Doom
Offline Edit Joris Willems
Online Motion Design Enzo Piccinato
Grading Xavier Dockx
Sound Jan Pollet
Music Jorrit Kleijnen
Production Company Wenneker
Executive Producer Filip Vangeffelen
Producer Mathias Kerner
Director Rogier Hesp
DOP David Doom
Offline Edit Joris Willems
Online Motion Design Enzo Piccinato
Grading Xavier Dockx
Sound Jan Pollet
Music Jorrit Kleijnen
