McDonald’s Looks Back on Lockdown From a Kid’s Perspective in This Relatable Holiday Spot

Flemish Version


“2020 sucks!
Birthday parties? Gone!
Home Schooling? Embarrassing. Visiting Granny? Awkward.”

BY SARA SPARY / ADWEEK

By most measures, 2020 has been a pretty terrible year—but how was it perceived through the eyes of children? McDonald’s in Belgium found out in an amusing new holiday spot that sees a young girl asking Santa to do what he can to save Christmas.

Like much of Europe, Belgium has been badly hit by the coronavirus crisis and restrictions remain in place, meaning limited family gatherings this festive season.

To give people some “magic” at the end of 2020, McDonald’s has launched 30 days of freebies for customers on its app, marking the remaining days of December.​​​​​​​

To promote the giveaway, TBWA\Belgium created a 50-second TV ad that shows a young child telling Santa about all of her disappointments this year—her canceled birthday party, awkward remote-schooling moments, paranoid parents and boring long walks with her family.

Santa, of course, has a trick up his sleeve
French Version
FULL CREDITS

Brand: McDonald’s
Marketing Manager: Laurence Anckaert
Digital Specialist: Anissa Akazzab
Marketing Director: Philipp Wachholz
Agency: TBWA Belgium
Client Service Director: Geert Potargent
Account Director: Tom Eilers
Account Manager: Elien Onclinx
Account Executive: Charlotte De Backer, Dina Boshra
Creative Director: Jeremie Goldwasser
Creatives: Tom Cole, Régine Smetz, Marie-Laure Cliquennois
Copywriters: Michael Mikiels, Manu de Wit, Eric Debaene
Social Creatives: Sofie Gilliams, Anke Verhaegen, Laurane Bindelle
Design: Sebastien Bontemps
Traffic Manager: Laurie Herbots


Agency Producers: Mieke Vandewalle, Julie Bosteels
Production Company: Wenneker
Executive Producer: Filip Vangeffelen
Producer: Mathias Kerner
Director: Rogier Hesp
DOP: David Doom
Post-producer: Lauranne Van Der Heyden
Offline: Joris Willems
Online Motion Design: Enzo Piccinato, Olivier Verbeek
Grading: Xavier Dockx
Sound: Jan Pollet
Music: Jorrit Kleijnen
Designers: Beatrice Bouuaert, Jaimy Vanaken, Yannick Van Der Goten
Webmaster: Koen Corneillie
Project Managers: Stijn Mertens, Juliette Defoux, Ken Kools
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