FamousGrey keeps the Belgian soul for Lutosa
Lutosa introduces the characters José and Rudy to the general public for the first time via television. The two are known for their charming radio spots but now get the lead role in a new advertising campaign. The spot consciously maintains the link with the earlier radio spots and remains simple, funny and recognizable.
With this campaign, Lutosa shows its love for Belgium and its passion for tasty potatoes and good Belgian fries. The campaign started yesterday in Flanders and will also conquer Wallonia.
With this campaign, Lutosa shows its love for Belgium and its passion for tasty potatoes and good Belgian fries. The campaign started yesterday in Flanders and will also conquer Wallonia.
From a barn with pallets and hay bales, José and Rudy talk enthusiastically about their passion. FamousGrey kept the well-known radio concept and translated the authentic story into images. The charm was retained. Incidentally, Lutosa still signs its campaigns with “Lutosa. Schatjes van Patatjes!”
Agency FamousGrey
Production Caviar
Producer Cleo Steyfkens
Director Ralf Demesmaeker
D.O.P David Doom
Offline Edit Joris Willems
