"Our creative strategy was to show that it's not only the Red Devils and the Olympic Team who give their everything for Belgium"
The objective of this campaign was to put Defence on the youth’s radar as a valid employer, by showing its pluses versus other more traditional employers: being part of a truly united team and participate in a higher purpose, a mission.

Agency: Boondoggle 
Production: Caviar
Producer: Shana Duprez 
Director: Jef Boes 
D.O.P: Frederic van Zandycke 
Sound: Klankwerk 
Editing: Joris Willems 
Grading: Keene Illegems 
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