Last week Coely released her brand new single 'Don't Care'. This week she surprises with a combative video clip. In the clip you can take a look at Coely's dream world. Nella Ngingo, the intriguing Dutch top model, is Coely's alter ego.
After the success of 'Ain't Chasing Pavements' and 'My Tomorrow', the Antwerp singer and rapper did not release any new music for two years. She was busy performing and opening for the likes of Kanye West and Kendrick Lamar.
Coely ABOUT ‘Don’t Care’:​​​​​​​​​​​​​​
“Don't Care is my personal battle cry. At the age of 17 I suddenly ended up in the music world and I was regularly on stage. That involved high expectations and I had a hard time with that. The pressure to perform sometimes became too much for me and so I had to write it off. I am a fighter and will fight to make my dreams come true but at the same time I am also realistic and I have both feet on the ground. When you combine your dreams and fighting skills, I think you should reach your goals someday.
It sounds cliché but I hope this inspires people to go for it, no matter what your environment says. I wanted to make a video that captured all these feelings. I'm very happy with it because the director found a perfect way to portray my dreams, fears and struggles. The collaboration with Nella Ngingo was also top notch. I've been following her on Instagram for a long time and she inspired me. There was a great click between us on set. We are about the same age and have clearly "struggled" with the same things during our childhood. I am very proud that she embodies my alter ego.”
Valérie Joseph, DIRECTOR
“My personal interpretation of the song was an action driven one. I like Coely’s message: follow your dreams and keep fighting for what you stand for, no matter what they say. I tried to incorporate her inner feelings, fighting spirit, fears, and believes in the likes of Nella Ngingo in the clip. The pink paint stands for everything that is imaginary.”
Noisey, blog:
“A week ago she made her comeback with Don't Care, a collaboration with DVTCH NORRIS. The song and lyrics are rousing enough to make you feel like you can take over the world, or at least get your paperwork in order. You can see the clip here for the first time.”

Production: Shadowplay Films 
Director: Valéry Joseph
Producer: Remco Hoste 
D.O.P: Dries Delputte 
Styling: Kate Housh
Make-Up: Johanna Cool
Edit & Grading: Joris Willems

Back to Top