DE MOOISTE TIJD VAN HET JAAR _ agency: flexus production: dr. film director: wim bonte d.o.p: dries delputte edit: joris willems grading: moxy _

July, 2014

In these times of online bookings, do-it-yourself holidays, and low-cost airlines, the power of a strong brand is more critical than ever. That’s why, in the new Jetair image campaign, we focus on the unique relevance of ‘the brand with the red smile’.

As the only tour operator in Belgium, Jetair can offer a total package. 
Giving travel advice, flying you to your destination, providing guidance and entertainment during your stay: the people of Jetair, Jetaircenter and Jetairfly do it all.

No other travel brand can fulfill its brand promise so completely and so concretely. Which is not insignificant, because holiday travel is
– more than any other sector – a ‘people business’.

In the campaign, we show that a customer booking with Jetair receives a lot more than an online confirmation. 
Along with the trip, the customer benefits from the experience, service and guarantee of a team of specialists. 2000 staff members are prepared to make
each holiday your best time of the year.

Jetair’s added value is personalised in our campaign by true stories from Jetair employees. Authentic and sincere storytelling: we hear from pilots, stewardesses and hosts in 2 TV spots and 10 TV billboards.

In addition, there’s a more generic spot that expresses the brand promise in a poetic manner. The core message is simple: Holiday is doing what you love with the people you love. You don’t really need anyone else – but it’s good to know that, should you want or need anything, 2000 professionals stand ready to serve you…


NIGHTCLUB _ production: czar director: wouter bouvijn producer: maarten de sutter d.o.p: maximiliaan dierickx art direction: athos burez styling: lisa lapauw edit & grading: joris willems _
SPRING / SUMMER 2016 _ production: shadowplay films director: elisabeth ouni camera & edit: david doom grading: joris willems _
VAPEN SESSIONS _ production: shadowplay films camera: alexander de brucker 2nd camera: joris willems & david doom action camera: friday media post-production: joris willems & david doom _
IN'T KORT _ agency: make lemonade director: wouter bouvijn creatives: willem van den hoof & cato decoster production: sophie goossens d.o.p: david doom post-production: joris willems _
TO GET THERE _ if you have been there, there is no way back. It’s what puts you to bed at night and wakes you up in the morning. it makes your heart speed up. slow down. stop. and continue. continue when others say stop. you’ll fall, crash, get hurt, but you’ll never regret. Because you know that there is no way back, when you’ve got what it takes. the spirit to get there. _
S/S 2013 _ agency: milk & cookies d.o.p: kurt stallaert edit and grading: joris willems vhoreography: i could never be a dancer dancer: leonore zurfluh sound designer: wladimir schall art gallery: nikki diana marquardt _
INSTAGRAM ANIMATIONS _ production: shadowplay films producer: raf maes post-production: joris willems _
_ mobistar becomes orange, so they’re giving away the letters of their shops. use them, for something that matters to you. _ agency: publicis production: ristretto films director: wim bonte d.o.p: patrick otten edit: joris willems grading: moxy _
CYCLING TRIP _ production: shadowplay films agency: mortierbrigade creative: jesse van gysel account: lies bernaer producer: joop haesen lettering: mister fiksit d.o.p: dries delputte edit & grading: joris willems _
SI TU TE DONNES _ director: philippe bertin d.o.p: sander vandenbroucke production: flanel corp set photography: nathalie samain edit & grading: joris willems _
Back to Top