WE GO THE EXTRA SMILE _ production: dedsit agency: TBWA director: wim bonte d.o.p: dries delputte edit & grading: joris willems _

March, 2015


In a world where it’s all about (air)miles, Brussels Airlines has been succesfully (re)building their brand by claiming that for them, it’s all about smiles. The smile with which they greet, service and transport their customers. It’s all about a warm and personal approach, even at competitive fares. After all: a smile is absolutely free and for their customers, Brussels Airlines loves to go the extra (s)mile.

In this “infomercial” we bring the symbolic story of little Gus, whose dad’s an architect currently working on a big project in Copenhagen. Unfortunately, dad won’t be able to make it back home in time to celebrate his 40th birthday with his son, who just put his heart & soul in a handcrafted gift. His mom, a doctor on call, decides to put Gus on a flight to Copenhagen, alone….

She relies on the excellent personal service of Brussels Airlines and their impeccable reputation in accompanying minors. There is nothing as precious as your own child, so who to trust better than the most personal airline: Brussels Airlines.



MOEDERDAG _ agency: make lemonade director: kurt de leijer creative: cato decoster account: sophie goossens production: annemie decorte d.o.p: david doom edit: joris willems grading: moxy _
NIGHTCLUB _ production: czar director: wouter bouvijn producer: maarten de sutter d.o.p: maximiliaan dierickx art direction: athos burez styling: lisa lapauw edit & grading: joris willems _
Brussels Airport
JOIN THE CREW _ agency: mosquito production: latcho drom director: wim bonte d.o.p: christophe vanhoutte edit: joris willems grading: moxy _
Whispering Sons
STRANGE IDENTITIES _ director: koen blauwblomme production: the breakfast club producer: mattias dewitte d.o.p: maxime desmet editing: koen blauwblomme grading: joris willems _
INSTAGRAM ANIMATIONS _ production: shadowplay films producer: raf maes post-production: joris willems _
Van Hooydonck
25 YEARS TOUR DE FLANDRE _ client: red bull production: shadowplay films camera: alexander de bruycker post-production: joris willems _
SOUNDTRACK _ graphic design and opening sequence for the canvas documentary series soundtrack. production: geronimo _
DON'T CARE _ production: shadowplay films director: valéry joseph producer: remco hoste d.o.p: dries delputte styling: kate housh make-up: johanna cool edit & grading: joris willems _
SCHATJES VAN PATATJES _ agency: famous grey production: caviar producer: cleo steyfkens director: ralf demesmaeker editing: joris willems _
THE GOOD LIE _ director: wouter bouvijn production: czar producer: maarten de sutter d.o.p: david williamson focus puller: pieter van campe art director: ravit bechor edit & grading: joris willems _
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