WE GO THE EXTRA SMILE _ production: dedsit agency: TBWA director: wim bonte d.o.p: dries delputte edit & grading: joris willems _

March, 2015


In a world where it’s all about (air)miles, Brussels Airlines has been succesfully (re)building their brand by claiming that for them, it’s all about smiles. The smile with which they greet, service and transport their customers. It’s all about a warm and personal approach, even at competitive fares. After all: a smile is absolutely free and for their customers, Brussels Airlines loves to go the extra (s)mile.

In this “infomercial” we bring the symbolic story of little Gus, whose dad’s an architect currently working on a big project in Copenhagen. Unfortunately, dad won’t be able to make it back home in time to celebrate his 40th birthday with his son, who just put his heart & soul in a handcrafted gift. His mom, a doctor on call, decides to put Gus on a flight to Copenhagen, alone….

She relies on the excellent personal service of Brussels Airlines and their impeccable reputation in accompanying minors. There is nothing as precious as your own child, so who to trust better than the most personal airline: Brussels Airlines.



An Pierlé
THERE IS NO TIME _ production: wanderkeit director & art director: athos burez d.o.p: maxime desmet edit: preben verledens grafiek: andres willaert online & grading: joris willems _
DE MOOISTE TIJD VAN HET JAAR _ agency: flexus production: dr. film director: wim bonte d.o.p: dries delputte edit: joris willems grading: moxy _
BIJ ÉÉN ZIT JE GOED _ agency: make lemonade production: caviar content director: wannes destoop d.o.p: dries delputte offline edit: joris willems stylist: jan dendievel foley artist: karel dewaele _
SOYA MARGARINE _ agency: gents creative: tim helsen account: magali deckers production: the breakfast club producer: dagmar duportail grading: joris willems 3d: nozon _
SI TU TE DONNES _ director: philippe bertin d.o.p: sander vandenbroucke production: flanel corp set photography: nathalie samain edit & grading: joris willems _
DON'T CARE _ production: shadowplay films director: valéry joseph producer: remco hoste d.o.p: dries delputte styling: kate housh make-up: johanna cool edit & grading: joris willems _
_ mobistar becomes orange, so they’re giving away the letters of their shops. use them, for something that matters to you. _ agency: publicis production: ristretto films director: wim bonte d.o.p: patrick otten edit: joris willems grading: moxy _
NIGHTCLUB _ production: czar director: wouter bouvijn producer: maarten de sutter d.o.p: maximiliaan dierickx art direction: athos burez styling: lisa lapauw edit & grading: joris willems _
Atelier Dierendonck
BLOODLINE _ production: wanderkeit director: valéry joseph d.o.p: maxime desmet edit: preben verledens grafiek: andres willaert sounddesign: thomas vertongen grading: joris willems _
BRAND CAMPAIGN _ agency: gents creative: tim helsen account: albane paret production: the breakfast club grading: joris willems 3d: nozon _
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