"Without details there is no excellent design"
MUSKETON - VISUAL ARTIST
A sophisticated design, that's what characterizes Audi. And that's what the Audi e-tron GT quattro radiates: an iconic design. But what makes a good design a genius design? The details. That's what not only Marc Lichte, Audi's chief designer, says, but also Musketon. As a visual artist, he thinks details make or crack the design.
Audi brought Musketon and the Audi e-tron GT quattro together in a new Crossroads. The result? A conversation about design and a ride through Musketon's work. With the icing on the cake, the Audi e-tron GT quattro that goes through the hands of a visual artist.
Audi x Musketon - 120" Online Version
“A collaboration with Audi feels very natural to me. Because Audi embodies perfection in terms of design. All the details are in their models and that makes a good design a genius design.”
Client: Audi Belgium
Production Company: Lovo Films
Director: Mr Francois
D.O.P: Piet Deyaert
Offline Edit: Joris Willems
Grading: Kene Ilegems
Animations: Volstok
Production Company: Lovo Films
Director: Mr Francois
D.O.P: Piet Deyaert
Offline Edit: Joris Willems
Grading: Kene Ilegems
Animations: Volstok